Zafu Designs of Boulder, Colorado manufactured cushions and pillows for the meditation and yoga niche markets. The founder of the company set out to change the world by promoting ‘the mindful lifestyle.’ I was engaged to create a branded experience for online customers and drive traffic to the site. After designing a logo and strategizing a brand feel, I strategized the UX and UI of the site and worked with developers and photographers to execute it, including creating a custom interactive design tool. Sub-brands were launched to bring durable natural/hypoallergenic soft goods to new markets, including sleeping pillows and dog beds. I created hang tags, signage, advertising, packaging, pretty much the full gamut of creative services. And I produced all of it. Unfortunately, Zafu Designs shut down after four mostly profitable years, due in large part to the weak economy.