Hines is a privately owned international real estate firm that has provided the highest level of quality, service and value to its clients and investors for more than 50 years. Hines is a key developer of Minneapolis’s North Loop commercial and living spaces. Working with Shea Architects, I developed a customized multi-paged, book sized brochure to help Hines secure anchor tenants for the first phase of development. In the iteration shown here, the brochure was customized for Be The Match, an organization that collects and provides bone marrow for transplant. The organization was considering a move from their Roseville, MN location: Custom maps were created to ease anxiety for employees having to change their commutes. Local amenities were touted, as was the unique and urban atmosphere of this emerging Minneapolis neighborhood.
On top of laying out the book, I created all the maps and info graphics, and extensively researched the neighborhood listings.