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    Hello, my name is Andrew Rose, and here’s my elevator speech: I’m a journeyman graphic designer with creative director credentials.

    I’ve burnished my design and creative leadership skills working in advertising agencies, led a corporate advertising/marketing department, and for the better part of 20 years provided contract creative services to an impressively diverse client list — some of the largest companies in the world and undoubtedly some of the smallest. I work solo, on-site and off on just about any sized marketing communications project. And I have the resources, if scope dictates, to convene a right-sized work group to tackle just about any project.

    What can I do for you?

    Shea Architects: Aramark

    A Minneapolis agency hired me to create restaurant brand concepts for their client, Aramark. They were bidding on the restaurant and cafeteria contract for the Chicago Field Museum and needed themed concepts for a family restaurant, a more upscale restaurant, and convenience food kiosks and packaging.

    Shown here, I created the ‘Exposition Café’ theme, utilizing design and period elements from the Chicago World’s Exposition of 1893 (the museum was originally built to house the Expo’s treasures). The concept blow-out included a brand identity, wayfinding signage, snack kiosk (upper middle), packaging and food packaging, as well as interactive kiosk content to link the restaurant with the World’s Expo and the museum’s history.

    The Aramark folks liked the concepts I presented so much they are using another of the presented concepts as a brand identity for their in-house catering business.

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