A Minneapolis agency hired me to create restaurant brand concepts for their client, Aramark. They were bidding on the restaurant and cafeteria contract for the Chicago Field Museum and needed themed concepts for a family restaurant, a more upscale restaurant, and convenience food kiosks and packaging.
Shown here, I created the ‘Exposition Café’ theme, utilizing design and period elements from the Chicago World’s Exposition of 1893 (the museum was originally built to house the Expo’s treasures). The concept blow-out included a brand identity, wayfinding signage, snack kiosk (upper middle), packaging and food packaging, as well as interactive kiosk content to link the restaurant with the World’s Expo and the museum’s history.
The Aramark folks liked the concepts I presented so much they are using another of the presented concepts as a brand identity for their in-house catering business.