One of the biggest challenges for Procter & Gamble Professional hair products is getting stylists to try new products: one bad hair styling can lose a client for life. As part of an extended engagement with a small agency servicing Procter and Gamble, I worked extensively to create salon communications and shelf graphics for Wella’s hair color lines, and their new CARE3+ STYLE line of products. P&G realized that the merchandising of these lines needed to be handled in a very precise way, to attract new professional users while keeping their core users excited about their go-to product. In addition to working with provided imagery and graphic elements for incremental marketing, I designed flexible shelf systems that could be implemented in different retail environments yet provide easy navigation to specific products within a vast offering. Complex merchandising was supported with paper and digital plan-o-grams for multiple retail venues were created to outline proper product and signage placement.