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    Hello, my name is Andrew Rose, and here’s my elevator speech: I’m a journeyman graphic designer with creative director credentials.

    I’ve burnished my design and creative leadership skills working in advertising agencies, led a corporate advertising/marketing department, and for the better part of 20 years provided contract creative services to an impressively diverse client list — some of the largest companies in the world and undoubtedly some of the smallest. I work solo, on-site and off on just about any sized marketing communications project. And I have the resources, if scope dictates, to convene a right-sized work group to tackle just about any project.

    What can I do for you?

    Procter and Gamble: Wella Hair Color

    One of the biggest challenges for Procter & Gamble Professional hair products is getting stylists to try new products: one bad hair styling can lose a client for life. As part of an extended engagement with a small agency servicing Procter and Gamble, I worked extensively to create salon communications and shelf graphics for Wella’s hair color lines, and their new CARE3+ STYLE line of products. P&G realized that the merchandising of these lines needed to be handled in a very precise way, to attract new professional users while keeping their core users excited about their go-to product. In addition to working with provided imagery and graphic elements for incremental marketing, I designed flexible shelf systems that could be implemented in different retail environments yet provide easy navigation to specific products within a vast offering. Complex merchandising was supported with paper and digital plan-o-grams for multiple retail venues were created to outline proper product and signage placement.