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    Hello, my name is Andrew Rose, and here’s my elevator speech: I’m a journeyman graphic designer with creative director credentials.

    I’ve burnished my design and creative leadership skills working in advertising agencies, led a corporate advertising/marketing department, and for the better part of 20 years provided contract creative services to an impressively diverse client list — some of the largest companies in the world and undoubtedly some of the smallest. I work solo, on-site and off on just about any sized marketing communications project. And I have the resources, if scope dictates, to convene a right-sized work group to tackle just about any project.

    What can I do for you?

    HealthPartners YumPower

    HealthPartners, a large non-profit health care organization headquartered in the Twin Cities, has undertaken a far reaching integrated marketing/public service campaign entitled “yumPower,” urging people to eat well. I was engaged to create the visuals for a series of student activity sheets highlighting healthy eating information. The challenge of this assignment was to match the yumPower look and feel that had been created by a large advertising agency and included custom illustrated characters. I manipulated disparite stock illustrations to match one and other, the subject matter, and the original campaign. This worked to excellent effect, and at a far lower cost than custom illustration.

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