I have a deep understanding how magical and important brand identity is, and how valuable. I’ve been privileged to work on a number of branding and sub-branding projects for a variety of established and start-up organizations. Each project has been interesting and challenging, and all have been labors of love. With some engagements, I worked with clients to create a new identity and with some the assignment was to bring new life into an established brand. Beyond a logo and typeface, I understand how a brand vision telescopes into marketing communications, retail and restaurant environments and advertising.