Hello, my name is Andrew Rose, and here’s my elevator speech: I’m a journeyman graphic designer with creative director credentials.
I’ve burnished my design and creative leadership skills working in advertising agencies, led a corporate advertising/marketing department, and for the better part of 20 years provided contract creative services to an impressively diverse client list — some of the largest companies in the world and undoubtedly some of the smallest. I work solo, on-site and off on just about any sized marketing communications project. And I have the resources, if scope dictates, to convene a right-sized work group to tackle just about any project.
Ebenezer is the senior care division of Fairview Health Services and the largest provider of senior communities in the state of Minnesota, with about 80 locations. I have been a freelance creative resource to...
Hines is a privately owned international real estate firm that has provided the highest level of quality, service and value to its clients and investors for more than 50 years. Hines is a key...
I freelanced for an extended period with a small niche agency that focused almost singularly on creating shopper marketing programs. These campaigns were ultra successful at driving consumer behavior based on three key ingredients:...
One of the biggest challenges for Procter & Gamble Professional hair products is getting stylists to try new products: one bad hair styling can lose a client for life. As part of an extended...
As an art director for an agency specializing in bank marketing, I worked as lead graphic designer for POS campaigns (such as the ‘Try Freedom Checking’ campaign featured here). On top of conceptualizing and designing,...
Working with a small agency, I was engaged to develop creative concepts for Google’s Chromebook roll-out to educational institutions. The challenge was to create an administrators’ kit that was at once as simple as...
ThermoFisher is a laboratory equipment manufacturer. Along with test tubes, pipettes and traditional lab gear ThermoFisher also builds high tech mass spectrometers and other devices that are vital in ensuring that our food supply...
HealthPartners, a large non-profit health care organization headquartered in the Twin Cities, has undertaken a far reaching integrated marketing/public service campaign entitled “yumPower,” urging people to eat well. I was engaged to create the...
I have a deep understanding how magical and important brand identity is, and how valuable. I’ve been privileged to work on a number of branding and sub-branding projects for a variety of established and start-up...
There’s a growing din that “web design is dead,” and I think there’s a lot of merit to this argument, UI/UX has matured to the point where accessing site content and interactivity is intuitive and...
A Minneapolis agency hired me to create restaurant brand concepts for their client, Aramark. They were bidding on the restaurant and cafeteria contract for the Chicago Field Museum and needed themed concepts for a...
Bremer Bank is an upper Midwest bank that has, for better or worse, become known as a bank that caters mainly to business clientele. Crucial savings deposits, especially existing customer’s Individual Retirement Account savings,...
Sebastian Professional is an established brand that had seen its relevance and market share decrease over a 10 year period: focus groups revealed that most customers were aware only of one product in their...
Zafu Designs of Boulder, Colorado manufactured cushions and pillows for the meditation and yoga niche markets. The founder of the company set out to change the world by promoting ‘the mindful lifestyle.’ I was...
I was introduced to Justin Wylie, a fourth generation Walla Wallan, when he was building his winery. He had a concept for a brand but needed help realizing his vision. That seed of a...
As the Creative Director at an agency specializing in digital solutions for businesses, I had a lead role in the UI/UX on a number of complex project, a few highlighted here. Some of these were...
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